GFM Network News

Sure, drones draw a crowd, but like other farm tools today, they need to earn their keep by generating usable data that actually increases profits.

The farm data overload needs a fix

Ag tech event shows future of farming is data driven — but 'we're not there yet'

Reading Time: 5 minutes Jay Bruggencate has a bit of a bone to pick with the ag-tech industry. “We’ve invested hundreds of thousands of dollars into smart equipment that knows what it’s doing but can’t talk to each other,” said the Lacombe-area farmer at the recent AgSmart event at Olds College. “There’s so much data now available to us […] Read more

Two agriculture and food initiatives are contenders for Ottawa’s billion-dollar plan to kick-start the nation’s new economy — but will it pick Big Data or plant-based proteins?

Superclusters: Creating a silicon valley for agriculture and food

Two proposals from Western Canada are vying for backing in Ottawa’s 
bid to put Canada at the front of the new economy

Reading Time: 6 minutes So what would you rather have — new lucrative ‘plant protein’ markets or a way to turn Big Data into bigger profits? Those are the goals of the two agriculture and agri-food proposals vying for a slice of $950 million of federal cash that Ottawa will spend on ‘superclusters’ — business-led collaborations that aim to […] Read more

Keith Coble, of Mississippi State University, says there may be overexuberance in the agriculture technology market. (John Greig photo)

Greig: Farmer trust key to big data’s future

The marketplace for precision agriculture technology is sorting itself out, but it still has a way to go before it will be mature and have predictable uses for farmers, says a U.S. agriculture economist. Dr. Keith Coble, chair of the Mississippi State University’s department of agricultural economics, says we’re in the “overexuberance” phase of technology […] Read more

The big payback from drones will come when software can analyse data and recommend practical, effective remedies, says Markus Weber of LandView Drones.

The last big challenge for drones

Advanced technology to spot disease, pest, and health issues early on is already here — 
but using that data still has many challenges

Reading Time: 4 minutes Sure, drones are cool and all. But when it comes to your farm, it’s all about the data they gather — and figuring out how to use all that info. “Ultimately, that is what’s going to change the way we manage our crops, by giving us better information about them,” Markus Weber, president of Edmonton-based […] Read more

man and woman shopping in a grocery store

Consumer tracking is changing the way people shop — and view food

Four to Watch: Grocery and restaurant chains know more about their customers 
than ever before, and are ready to offer them whatever they want

Reading Time: 3 minutes Ellen Goddard doesn’t have a crystal ball — but grocery and restaurant chains do and that’s going to drive change in the food sector and agriculture. The name of their crystal ball is called Big Data. Companies are watching consumers like never before via sophisticated tracking software and monitoring of social media. “Most grocery stores […] Read more

backgrounded cattle

Big Data is coming to the cattle business — and that’s a good thing

Reading Time: 2 minutes The future is about collecting and mining data. And beef producers who don’t get on board run the risk of being left behind, says an industry expert. “Information and data gathering will become increasingly important,” said Thomas Lynch-Staunton, Livestock Gentec’s director of industry relations. Lynch-Staunton is involved with what’s called a “life cycle analysis” — […] Read more