GFM Network News


Meeting consumer demand and delivering value is the best way to boost profits in the beef industry, 
John Stika told attendees at the Livestock Gentec conference.

Thinking like a consumer is key to beef industry’s success

Look at your product from your customers’ point of view 
as opposed to ours, says president of Certified Angus Beef

If you deliver the value that consumers want, they will come. And that’s the best way to drive profits in the beef industry. “If we involve them (consumers) in the process in one form or another, we can find a way to move forward that is financially rewarding for production agriculture and deliver a product […] Read more