GFM Network News


(Viterra video screengrab)

Viterra brand goes worldwide

Glencore Agriculture begins rebranding in most countries

Glencore Agriculture has officially taken the name of its Canadian subsidiary as its own worldwide. Glencore Agriculture, co-owned by commodity firm Glencore and two Canadian public-sector pension fund investment firms, announced Monday it has started to use the name Viterra — and a new brand, “Viterra: The Agriculture Network” — in most of the 37 […] Read more

branding irons

Is there really any need to brand cattle anymore?

The reasons have largely disappeared

Reading Time: 4 minutes I hope everyone will seriously question if we need to brand — and if we do, how best to do it. I have heard several veterinarians and animal welfare scientists discuss if branding in its original form is even needed today. Lots has changed from the days of the wide-open range where cattle were mixed […] Read more