GFM Network News


Burger King’s soy- and potato-based Impossible Whopper entered the Ontario market effective March 22, 2021. (CNW Group/Burger King)

Burger King rolls out plant-based Impossible Burger in Canada

Nationwide launch of soy- and potato-based burger set for mid-April

The Canadian arm of quick-service chain Burger King has made its move into the Canadian plant-based burger market, working with U.S. processor Impossible Foods. Burger King, a U.S.-headquartered brand of Toronto-based Restaurant Brands International (RBI) since 2014, said Monday it becomes “the first quick-service restaurant in Canada to put the award-winning, plant-based Impossible Foods patty […] Read more

Gerald Grand, a staff member at Agolin, a Swiss maker of feed additives based on botanical compounds, works on a mixture of components at Biere, Switzerland on Sept. 26, 2018. (Photo: Reuters/Denis Balibouse)

More food companies aim to wrangle cattle emissions

Nestle, Barry Callebaut trying out feed additives

Winnipeg | Reuters — Looking to improve milk production, California farmer John Verwey turned to a Swiss-made feed additive designed to make a cow more efficient while reducing methane emissions from cattle burps. The more a cow belches, the more it spends energy that could be used instead for milk production, Verwey reasoned. So two […] Read more


The yodelling young cowboy in this Burger King ad has a catchy tune, but one of Canada’s leading beef researchers says its claim of reduced methane emissions from feeding lemongrass to cows is “highly unlikely” to be true.

A whopper of a different sort?

Burger King unveils splashy new campaign built around lemongrass, and not much science, says expert

Reading Time: 2 minutes The yodelling young cowboy is pretty good, but don’t take it for gospel when Burger King’s newest pitchman warbles that “the scientists have proven that it works.” The American burger chain recently launched (in a few U.S. cities) the Reduced Methane Emissions Beef Whopper. Burger King says it “teamed up” with “top-level” scientists from the […] Read more

One of the centrepieces of Burger King’s #CowsMenu campaign is a video directed by Michel Gondry featuring U.S. singer and yodeler Mason Ramsey. (Burger King video screengrab via YouTube)

U.S. beef ranchers sour on Burger King lemongrass ration

RBI arm launches '#CowsMenu' program, 'Reduced Methane' Whopper

A new U.S. sustainability campaign from one of the world’s biggest fast food chains, training its lens on beef cattle passing gas, has “disappointed” some cattle producers while also proposing its own new feedlot ration as a way to help cut emissions. Burger King, owned by Toronto-based Restaurant Brands International, on Tuesday launched the “#CowsMenu” […] Read more








(Dave Bedard photo)

Tim Hortons parent updates antibiotic policy for chicken

The parent company for the Tim Hortons and Burger King chains has tightened up its pledge to curb the use of antibiotics by its chicken suppliers. Restaurant Brands International on Thursday released its first “Sustainability Report,” outlining its work during 2016 in support of “sustainable practices that promote positive change.” Back in late December, Oakville, […] Read more