GFM Network News


Walmart Canada bills itself as the first retailer in the country with an on-pack certified-sustainable claim for a line of beef products. (CNW Group/Walmart Canada)

Walmart locks in CRSB claim for in-store beef brand

Chain to be first retailer in Canada with certified-sustainable label on pack

The Canadian arm of Walmart has locked in enough of a supply of certified-sustainable beef to label its entire Your Fresh Market burger patty line accordingly. The retail giant announced Monday it’s now sourcing beef from “certified sustainable” farms and ranches according to standards set by the Canadian Roundtable for Sustainable Beef (CRSB). The company […] Read more

The McDonald’s “P.L.T.” (CNW Group/McDonald’s Canada)

McDonald’s to make its own ‘McPlant’ items

Beyond Meat says co-created patty

Reuters — Burger chain McDonald’s on Monday decided to debut its own plant-based meat alternatives line called “McPlant” in 2021, including a patty that Beyond Meat subsequently said it helped co-create. “Beyond Meat and McDonald’s co-created the plant-based patty which will be available as part of their McPlant platform,” a Beyond Meat spokesperson said in […] Read more


(Dave Bedard photo)

McDonald’s resuming all-Canadian beef supply

'Supply adjustment' ends next month, company says

Updated, Aug. 18 — McDonald’s Canada’s pandemic-related “supply adjustment,” in which the burger chain cut its Canadian beef purchases to below 100 per cent, is set to end next month. The Canadian arm of the U.S. fast food giant announced Thursday it will resume its pre-pandemic policy of sourcing 100 per cent Canadian beef, starting […] Read more

One of the centrepieces of Burger King’s #CowsMenu campaign is a video directed by Michel Gondry featuring U.S. singer and yodeler Mason Ramsey. (Burger King video screengrab via YouTube)

U.S. beef ranchers sour on Burger King lemongrass ration

RBI arm launches '#CowsMenu' program, 'Reduced Methane' Whopper

A new U.S. sustainability campaign from one of the world’s biggest fast food chains, training its lens on beef cattle passing gas, has “disappointed” some cattle producers while also proposing its own new feedlot ration as a way to help cut emissions. Burger King, owned by Toronto-based Restaurant Brands International, on Tuesday launched the “#CowsMenu” […] Read more


(Photo courtesy A&W Canada)

A+W starts move to all-grass-fed, all-Canadian beef

Suppliers lined up to begin transition this spring

Canadian burger chain A+W’s next move to distinguish its menu in a crowded quick-service market will be a connection to the regenerative ag movement, as it sets itself up with an all-Canadian and all-grass-fed beef supply. The Vancouver-based chain, which includes almost 1,000 restaurants across Canada, announced Monday it’s “making a commitment to exclusively source […] Read more

Tim Hortons had a nationwide rollout for Beyond Sausage Egg + Cheese, Beyond Sausage Farmer’s Wrap and Beyond Sausage Lettuce Tomato sandwiches on its breakfast menu in June 2019. (CNW Group/Tim Hortons)

Tim Hortons pulls Beyond Meat products from Ontario, B.C.

Reuters — Restaurant Brands International’s Tim Hortons said on Tuesday it has removed Beyond Meat’s products from its coffee and donut shops in Ontario and British Columbia. This comes after the coffee and breakfast chain cut Beyond Meat’s burgers and sandwiches from its menu in September from all of Canada except the two provinces. “We […] Read more






A 12-week global test of the McDonald’s P.L.T. starts Sept. 30, 2019 in 28 southwestern Ontario stores. (CNW Group/McDonald’s Canada)

Ontario to host global test for McDonald’s pulseburger

The biggest quick-service dining chain on the planet is set to use southwestern Ontario as the global test market for its first foray into Beyond Meat. McDonald’s announced Thursday it will run a 12-week test for a plant-based burger it calls the “P.L.T.” exclusively at 28 restaurants in the region starting Monday. “This test allows […] Read more