GFM Network News

There was thunderous applause when Cameron Bruett said Canada leads the world in the effort to produce sustainable beef, but the JBS official also said the beef sector still faces many challenges.

Sustainable beef is ‘an incredible opportunity’

Canada’s beef sector leads the world when it comes to 
sustainability and needs to tell that story, says Cameron Bruett

Reading Time: 3 minutes It’s time for the beef industry to speak up and explain itself to its detractors and the people who don’t understand it. “I become very frustrated when I see media and activists attacking the global beef industry,” Cameron Bruett, head of corporate affairs and sustainability with JBS USA, said at last month’s Canadian Beef Industry […] Read more