GFM Network News


Beef demand soars as consumers ‘aggressively’ stock up

Surge in sales accompanied by a jump in people looking online for recipes

Canada’s beef demand has been strong during the pandemic. “Unlike previous disease outbreak issues, COVID-19 has not been about food safety or consumer confidence or issues with food products,” Canada Beef president Michael Young said during a recent online town hall. “Beef demand at retail is up 50 to 70 per cent. Consumers have aggressively […] Read more

Canada Beef launches two new promotions

Canada Beef has launched two consumer campaigns that aim to counter some of the negative narratives about beef with a renewed emphasis on the positives of this nourish- ing and sustainable Canadian food classic. The two campaigns — called The One & Only Beef, and My Canadian Beef Story — aim to dispel some of […] Read more


Get out and vote is the main message coming from Alberta Cattle Feeders’ Association chair Ryan Kasko and his counterpart at Alberta Beef Producers.

It’s decision time on beef checkoff

Cattle producers will have three ways to vote on the proposed non-refundable checkoff — by mail, at their local Agriculture Financial Services Corporation office, or one of Alberta Beef Producers’ 27 fall meetings. ABP and the Alberta Cattle Feeders’ Association (ACFA) will be holding a plebiscite from Oct. 19 to Nov. 13 on their joint […] Read more

Beef checkoff going up April 1

The national beef checkoff will increase to $2.50 per head (from $1) effective April 1. The increase levy will be used to support research, market development and promotion. This increase was supported by provincial beef producers in every zone at the Alberta Beef Producers 2015 fall meetings. The increase to the national checkoff, along with […] Read more


Look for beef producers at big-city events this year

Alberta Beef has already signed deals with the Eskimos and the Stampeders

Get ready, beef producers, you’ll soon see yourself on a Jumbotron near you. Alberta Beef Producers unveiled a new marketing campaign and new marketing and education manager Brad Dubeau at its semi-annual meeting. “The problem for marketing to solve is how to ensure consumer and producer confidence for beef production in Alberta to 2020 and […] Read more

This is the picture — mountains in the background and a landscape made for ranching — that comes to mind 
when consumers here and abroad think about Canadian beef.

Accentuate the positive — consumers want a happy beef story

Canada Beef research finds consumers already in love with the product, the lifestyle, and the brand

Talk about Canadian beef in a positive way, and consumers will buy and eat more beef. That was a key finding of in-depth research by Canada Beef — and something that surprised marketing officials who figured today’s consumers are fixated on topics such as antibiotics and animal welfare. “Consumers wanted to hear about producers; they […] Read more


Meijer steps down as president of Canada Beef

Rob Meijer had resigned as president of Canada Beef to spend more time with his family, the organization has announced. Meijer joined the revamped agency five years ago and was credited for having achieved “many milestones” by Linda Allison, chair of the Canadian Beef Cattle Research, Market Development and Promotion Agency. In a statement, Meijer […] Read more

Canada Beef wants to hear from cattle producers

Survey closes Oct. 30

Canada Beef is looking for stories from producers that it can use in marketing beef. The organization has created an online survey (via Survey Monkey) that can be found here. “This is your chance to explain how you are committed to do the best you can do to bring quality Canadian beef to the consumer’s […] Read more


Beef conference coming in August

Canadian Beef Industry Conference comes to Calgary, Aug. 9

The annual forum of the Canadian Beef Cattle Research, Market Development and Promotion Agency will be held Aug. 9 as part of the inaugural Canadian Beef Industry Conference in Calgary. The forum will include reports from agency officials and committee chairs as well as from the Beef Cattle Research Council and Canada Beef. The research […] Read more

Feds fund Canada Beef export promotion

$6.4 million over three years

Agriculture and Agri-Food Minister Lawrence MacAulay has announced funding of up to $6.4 million over three years for Canada Beef Inc., the national agency for research and promotion. A government release said the funds will support Canadian Beef’s three-year market development and promotion plan targeting key regional hubs in Asia, Europe, North America and Latin […] Read more