GFM Network News


Beef agency elects board for the coming year

Jeff Smith and Doug Sawyer will represent Alberta on the board of the Canadian Beef Cattle Research, Market Development and Promotion Agency for the coming year. The agency promotes the marketing and production of beef cattle, beef and beef products through Canada Beef and conducts and promotes research activities through Beef Cattle Research Council. Sawyer […] Read more

Beef checkoff agency has (another) name change

The agency that handles beef checkoffs once again has a new name. “In the past, the handle for the organization managing the checkoff has bounced around a bit,” the newly rechristened Canadian Beef Check-Off Agency said in a release. Once known as the National Check-Off Agency, it’s also been known as Canada Beef and then […] Read more


Meijer steps down as president of Canada Beef

Rob Meijer had resigned as president of Canada Beef to spend more time with his family, the organization has announced. Meijer joined the revamped agency five years ago and was credited for having achieved “many milestones” by Linda Allison, chair of the Canadian Beef Cattle Research, Market Development and Promotion Agency. In a statement, Meijer […] Read more

Every dollar spent on research and marketing generates a big return for the 
Canadian cattle industry, says a new economic analysis.

Study points to payoff from cattle research, beef marketing

Economists use ‘econometric simulation model’ and find 
every $1 in checkoff investment generates a $14 return

A new study has found Canadian cattle producers receive a $14 benefit for every $1 in national checkoff fees invested in research and marketing activities. The study, by University of Alberta ag economists James Rude and Ellen Goddard, examined the period from 2011-12 to 2013-14. It updates a similar 2010 study (covering the period from […] Read more


Beef conference coming in August

Canadian Beef Industry Conference comes to Calgary, Aug. 9

The annual forum of the Canadian Beef Cattle Research, Market Development and Promotion Agency will be held Aug. 9 as part of the inaugural Canadian Beef Industry Conference in Calgary. The forum will include reports from agency officials and committee chairs as well as from the Beef Cattle Research Council and Canada Beef. The research […] Read more

Canada Beef’s annual report available

Canada Beef’s annual report is now available. The agency — whose formal name is the Canadian Beef Cattle Research, Market Development and Promotion Agency — collected nearly $7.7 million in checkoffs in the 2014-15 fiscal year, along with nearly $7 million in other funds, including $912,000 in import levies. In addition to market development, it […] Read more