GFM Network News


Tracking beef produced under sustainable beef protocols from ranches all the way to a store or restaurant is a big undertaking. VBP+ 
is using government grants to make its part of the tracking system more streamlined and cost-effective.

Sustainable beef pilot moving up to the next level

With more than a thousand ranchers and feedlots on board, the challenge is making the operation itself sustainable


A shot of federal funding for Verified Beef Production Plus will help make the running of the sustainable beef program itself more sustainable — while improving it for participating producers. The $602,000 federal grant will help the Canadian Beef Sustainability Acceleration Pilot take a step up and become an ongoing program, said Shannon Argent, business manager […] Read more

A pilot program that pays producers who raise cattle according to a set of specific sustainable standards is catching the attention of other ranchers, says Anne Wasko, the new chair of the Canadian Roundtable for Sustainable Beef.

‘It’s happening,’ says new chair of sustainable beef group

Interest in producing — and consuming — sustainable beef is growing, says Anne Wasko

Interest in producing sustainable beef is growing thanks to a pilot program that is paying producers who meet the standards laid out by the Canadian Roundtable for Sustainable Beef, says the organization’s new chair. “I think it’s happening,” said Anne Wasko. “In this business, change happens fairly slowly. But the dollars are out there — […] Read more


Want more environmentally friendly cows? One big way is to do everything you can to ensure they have calves.

Sustainable beef pilot continues to expand

The program has a new customer and is poised to expand into Ontario

The payment to producers fell slightly, but the sustainable beef pilot attracted a new restaurant chain and Ontario producers will soon be able to participate. The Canadian Beef Sustainability Acceleration pilot project, launched last fall, tracks cattle and beef produced under certified sustainability standards from ranch to retailer. In the latest quarter, more than one […] Read more