GFM Network News


Critics of Monsanto and its genetically modified seed have been effective because they’re good storytellers, the company’s director of millennial engagement told attendees at a recent conference on building trust in the food system.

Farmers need to be ‘heroes’ to win over consumers

People respond to powerful stories centred around people they can admire, says Monsanto official

Reading Time: 3 minutes Producing food isn’t enough these days — you’ve got to be a hero, too. That was one of the messages delivered at the recent Public Trust Summit put on by the Canadian Centre for Food Integrity. The conference, in its second year, attracted a diverse crowd of farmers, food processors, retailers, communications experts, and even […] Read more

‘Public trust’ conference aims to find ways to win back consumers

The popularity of campaigns attacking conventional agriculture shows that the industry needs to do more, says organizer

Reading Time: 2 minutes Public trust is eroding in Canada, and farmers — along with others in the value chain — need to fight back, says the head of a new ag organization aimed at winning back confused consumers. “The whole industry needs to know a whole bunch more about consumers,” said Kim McConnell, an Okotoks-based marketing expert and […] Read more


Hand going through the field

The world has an eating problem — and farming is the solution

Whether it’s obesity or malnutrition, Canadian farmers have an amazing opportunity to be agents of change


Reading Time: 3 minutes “As a farming community we should be the epitome of health.” That was the closing remark of one of the speakers at the Nuffield Triennial Farming Conference in southern England earlier this summer. The speaker had been talking about obesity and food-related health issues, and how farmers could be a solution to this serious problem. […] Read more