GFM Network News

Pooling cattle from audited sustainable beef operations and tracing the beef every step of the way is a big logistical challenge — but now that it’s been done, it could open doors to new markets for cattle producers.

A new dawn? Sustainable beef puts money in producers’ pockets

It’s only $10 a cow, but pilot marks the first time producers 
have been paid for their stewardship efforts

Reading Time: 4 minutes The first rubber-meets-the-road test of the years-long effort to make sustainable beef a paying proposition has been a success. After three months of testing, the Canadian Beef Sustainability Acceleration pilot project has shown that tracing certified sustainable cattle and beef through the supply chain is possible at current volumes. “It’s one of the first times […] Read more