GFM Network News


Cervus expects chip shortages may continue into fall

Deere dealer chain books increased Q1 profit

The semiconductor chip shortage plaguing automotive and equipment manufacturers may last into the second and even third quarters of the year, farm equipment retailer Cervus Group says. Calgary-based Cervus — which operates 64 dealerships in Canada, Australia and New Zealand, including 38 devoted mainly to Deere farm equipment — expects increased demand to run up […] Read more


Cervus to expand Saskatchewan reach

Deere chain announces Nipawin shop, Farm At Hand tie-in

Deere farm equipment dealer chain Cervus Equipment is set to expand its reach in northeastern Saskatchewan next month. Calgary-based Cervus — which operates 21 Deere dealerships in Alberta, Saskatchewan and British Columbia along with 42 other machinery dealerships in Canada, Australia and New Zealand — announced Thursday it plans to have a new dealership open […] Read more

(Deermart video screengrab via YouTube)

Deere mega-dealership buys into Red Deer market

A central Alberta John Deere dealership which billed itself as “one of the few independently owned” dealers in the region is set to join Cervus Equipment. Calgary-based, publicly-traded Cervus announced Friday it will buy Red Deer-based Deermart Equipment Sales for an undisclosed sum. Deermart, owned by John Donald, Jack Donald and Abe Derksen since 1982, […] Read more

JayDee AgTech, whose Kindersley dealership lot is shown here, is being rebranded under the name Pattison Agriculture. (

Pattison merges Deere dealership chains

The Jim Pattison Group has consolidated its Prairie farm equipment dealerships in Saskatchewan and Manitoba under one new banner. Pattison on Tuesday announced the merger of its Maple Farm Equipment and JayDee AgTech chains, which deal mainly in John Deere farm equipment. The two chains are to be rebranded as Pattison Agriculture. Darrin Didychuk, now […] Read more


Deere dealer chain Cervus to seek real estate buyer

Prairie farm machinery dealer chain Cervus Equipment Corp. plans to sell about 10 properties where it now operates dealerships and become their long-term tenant. The publicly-traded Calgary company, which operates 72 farm and industrial equipment dealerships in Canada, Australia and New Zealand, said Tuesday it plans to seek out a sale-and-leaseback deal for about 10 […] Read more

Deere chain Cervus buys two Alta. dealerships

Two John Deere farm equipment dealerships in southern Alberta are set to become part of Deere dealer chain Cervus Equipment. Cervus announced Wednesday it’s bought the assets of Deer-Country Equipment, which owns and operates Deere dealerships at Vulcan and High River. The deal “represents a strategic opportunity for Cervus to expand our western Canadian presence […] Read more