GFM Network News


You need to control the message and get ahead of the story, said Grant Ainsley, 
media trainer, at Alberta Milk’s annual general meeting.

Don’t wing it — or refuse comment — if your farm makes the six o’clock news

Consultant and media trainer Grant Ainsley has some basic advice for dealing with the media

If the media ever shows up at your farm, treat them like you would a “big hungry dog,” says PR consultant and media trainer Grant Ainsley. “You have to feed it, or it will howl, bark and eventually bite,” he said. “You can’t always control what happens, but you can control your reaction.” The worst […] Read more

New program for dairy producers aims to reassure consumers

ProAction replaces the Canadian Quality Milk program by adding 
components for animal care and environmental sustainability

Dairy producers are revamping the Canadian Quality Milk program by adding protocols for animal care, on-farm food safety, traceability, biosecurity, and environmental sustainability. The new national accreditation program, called ProAction, was designed with consumers in mind, said Mike Slomp, industry and member services manager with Alberta Milk. “ProAction is about the social licence to operate, […] Read more