GFM Network News


“We’ve been striving for a long time to have a directed checkoff and this does allow people to have some choice,” says Ryan Kasko.

Long-running cattle checkoff battle may be coming to an end

An agreement on an industry development fund is key to a tentative deal between Alberta Beef Producers and cattle feeders

It’s not finalized yet, but the organizations representing cattle producers and feeders say they’re close to creating a fund to advance the province’s beef sector — and ending a nearly decade-long checkoff. “The Alberta Beef Industry Development Fund is a concept that would be able to be implemented with a non-refundable service charge,” said Rich […] Read more

‘Verified sustainable’ certification may one day join the iconic mountain shot as a 
selling point for Canadian beef.

Canadian ‘verified sustainable’ beef is still on the menu

McDonald’s headline-grabbing pilot is over, but the effort to boost the cattle industry’s environmental and welfare credentials continues

It won’t happen in a hurry, but the effort to create a Canadian ‘verified sustainable’ beef brand is moving along and will reach an important milestone by the end of the year. When McDonald’s Canada ended its groundbreaking sustainable beef pilot project last year, the torch was passed to an industry initiative called the Canadian […] Read more