GFM Network News

Having a more direct connection with end-users is “more exciting” 
than just selling a commodity product, says Penhold-area producer 
Wade McAllister.

This malt’s for you — growers profit from ‘drink local’ movement

Alberta barley growers earn premiums — and satisfaction — by direct contracting with brewers

Reading Time: 4 minutes Wade McAllister didn’t expect to be a direct marketer when he returned to his family’s grain farm in 2010. But with the demise of the Canadian Wheat Board in 2012, McAllister found a whole new market open to him — direct contracts with breweries for his malt barley. “Ever since the wheat board was dropped, […] Read more