GFM Network News

Lost in the crowd? One of the lessons from eye-tracking studies done in garden centres is that more is actually less — when there’s too many plants on a display bench, the eyes tend to quickly scan instead of lingering on an item.

The ‘eyes’ have it — the key to better sales, that is

High-tech eye tracking technology literally gives insights into the buying decisions of consumers

Want to get more customers in the door? Get rid of potholes in the parking lot and put an inverted V-shaped canopy over the entrance. Want to boost sales? Put fewer items on the shelf and lower the height of display benches. That was some of the advice offered to Alberta garden centre owners by […] Read more