GFM Network News


‘Public trust’ conference aims to find ways to win back consumers

The popularity of campaigns attacking conventional agriculture shows that the industry needs to do more, says organizer

Public trust is eroding in Canada, and farmers — along with others in the value chain — need to fight back, says the head of a new ag organization aimed at winning back confused consumers. “The whole industry needs to know a whole bunch more about consumers,” said Kim McConnell, an Okotoks-based marketing expert and […] Read more

Where’s the beef? New food guide puts focus on ‘proteins’

Meat is being ‘merged’ with plant-based sources of protein in the revamp of Canada’s Food Guide

Canada’s Food Guide is getting revamped for the first time in 10 years — and there’s lots of speculation, especially on social media, about whether meat is being given a thumbs down. “It’s not as harsh as that, really,” said Joyce Parslow, director of consumer relations with Canada Beef. One of the guiding principles of […] Read more


Feed prices have shot up and that’s lowered bids from feedlots, while drought also means cows are coming off grass earlier.

Big divide in crop and cattle marketing

Grain growers have options that most cattle producers just won’t have this fall

Drought conditions in Alberta will have an upside for crop growers when marketing, but it’s nothing but bad news for cattle producers. “From a bigger-picture perspective, certainly we’re going to have fewer bushels in Western Canada than in the past couple of years, and that is generally going to be supportive to prices,” said FarmLink’s […] Read more