GFM Network News


‘Public trust’ conference aims to find ways to win back consumers

The popularity of campaigns attacking conventional agriculture shows that the industry needs to do more, says organizer

Public trust is eroding in Canada, and farmers — along with others in the value chain — need to fight back, says the head of a new ag organization aimed at winning back confused consumers. “The whole industry needs to know a whole bunch more about consumers,” said Kim McConnell, an Okotoks-based marketing expert and […] Read more