GFM Network News



Milk ad awareness beating top brands

Dairy Farmers of Canada is trying harder to track how well its marketing efforts boost milk sales, after Ontario members pulled promotion funding over a lack of information. Dairy Farmers of Canada’s (DFC) policy conference this week in Ottawa included a presentation by Don Mayo, global managing partner for IMI, an organization that measures media […] Read more


Ontario’s dairy farmers ramp up own marketing

Dairy Farmers of Ontario is starting to build its own consumer marketing department, now that it’s retaining marketing funds collected from farmers and no longer sending tens of millions of dollars to Dairy Farmers of Canada. What does it mean? Dairy Farmers of Ontario’s withdrawal from national marketing of milk has meant upheaval at Dairy […] Read more



Eastern dairy farmers get big quota increase

The eastern Canadian provinces have approved a five per cent dairy quota increase — their largest one-time quota increase since the daily quota system was implemented in 1998. It will also be implemented quickly, on July 1. The five provinces — Prince Edward Island, New Brunswick, Nova Scotia, Quebec and Ontario — create quota policy […] Read more

Ontario’s dairy group names new GM

Dairy Farmers of Ontario (DFO) has found its new general manager within the organization. Graham Lloyd, the organization’s general counsel, secretary to the board and director of communications, is the new general manager, replacing Peter Gould, the organization’s long-time manager. Gould, trained as an economist, has been with DFO since 1981 and has been the […] Read more