GFM Network News

Tweeting about your local produce and sustainable practices ticks a lot of boxes for millennials.

Millennials — how to cater to the new majority

The age cohort now in their late teens to early 30s will be the majority by 2050

Reading Time: 2 minutes When it comes to targeting millennials, emphasize sustainability and ethical business practices, as well as convenience and flavour variety. In 2015, there were 9.5 million Canadians between the ages of 15 and 34 years old. “As a group, they’re more ethnically diverse and well educated than any previous generation,” said Ava Duering, a competitiveness analyst […] Read more

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Three key questions every entrepreneur should ask about their customers

While there are market tools out there, there's one sure-fire method to get market information

Reading Time: 2 minutes Who are your customers? This simple question is often one of the most challenging for most entrepreneurs, says a new venture specialist with Alberta Agriculture and Rural Development. “Not everyone is a potential customer,” said Christine Anderson. “The more specific you can be in clearly identifying who your ideal or target customer is, and the […] Read more