GFM Network News

Cattle prices have ‘just one direction to go’ and that’s why producers should be embracing niche markets for natural or ‘certified humane’ beef, says Hanna rancher Colleen Biggs.

New mindset needed? Earls is just the ‘tip of the iceberg’

Consumers are starting to call the tune about how cattle are raised, 
and the sector needs to respond, say industry observers

Consumers are demanding sustainable beef and many want it sooner rather than later. That’s a key lesson from the Earls Restaurant controversy — and evidence producers need to change their thinking, say experts. “The first thing the cattle industry has to do is stop believing that there is no money to be made with niche […] Read more