GFM Network News

Producers wanted for study on animal welfare

Producers wanted for study on animal welfare

Reading Time: < 1 minute Participants are needed for a study on producer perceptions of animal welfare. The research project will examine the practices and perceptions of farm animal welfare among livestock producers, feedlot owners, and beef processors in both the beef and dairy industries of Alberta. It is being conducted in the context of the short-lived move by Earls […] Read more

Earls president Mo Jessa (r) and Stan Carscallen of White Moose Ranch meet at Priddis, Alta. (

Earls locks in Canadian beef supplies

Vancouver-based dining chain Earls has enlisted a handful of Canadian ranchers and processors to supply beef to about half its stores while matching its criteria for animal care and “ethical farming practices.” The move comes about six weeks after Earls retreated from a plan to source its beef from Creekstone Farms, choosing the Kansas company […] Read more

Cattle prices have ‘just one direction to go’ and that’s why producers should be embracing niche markets for natural or ‘certified humane’ beef, says Hanna rancher Colleen Biggs.

New mindset needed? Earls is just the ‘tip of the iceberg’

Consumers are starting to call the tune about how cattle are raised, 
and the sector needs to respond, say industry observers

Reading Time: 4 minutes Consumers are demanding sustainable beef and many want it sooner rather than later. That’s a key lesson from the Earls Restaurant controversy — and evidence producers need to change their thinking, say experts. “The first thing the cattle industry has to do is stop believing that there is no money to be made with niche […] Read more

Adrienne Ivey (left) says Earls’ decision to source Certified Humane beef was all about marketing and while Ben Campbell (right) didn’t like the decision either, he also says beef producers need to “shift our paradigm.”

The great divide: Earls controversy has larger implications for beef industry

A move to woo customers with ‘certified humane’ beef ignited a firestorm — and highlighted the gap between producers and consumers

Reading Time: 5 minutes The decision by Earls Restaurants to stop using Canadian beef and move to American “certified humane” proved short-lived, but the issue is much bigger than one restaurant’s choice of suppliers. Earls quickly reversed the decision that sent waves of displeasure through the beef industry. But the controversy has highlighted both consumers’ lack of knowledge about […] Read more

Earls president Mo Jessa took to YouTube on Wednesday to announce the company will work with Alberta ranchers to source beef meeting its criteria. (

Earls retreats from U.S. beef sourcing

Canadian upscale-casual dining chain Earls Restaurants has pulled back from its recent public commitment to the “Certified Humane Beef” brand. Mo Jessa, president of Vancouver-based Earls, said Wednesday the company will instead begin to “work with local ranchers to build our supply of Alberta beef that meets our criteria” for animal care and treatment. The […] Read more

U.S. animal handling expert Dr. Temple Grandin speaks with Earls meat buyer Dave Bursey at the company’s Vancouver Test Kitchen. (

Earls ups ante on beef sourcing

Vancouver-based Earls Restaurants, owner of the upscale-casual dining chain Earls Kitchen + Bar, has gone all in on Certified Humane Beef — but has also gone outside Canada to get it. The company, which operates 59 Earls restaurants in Canada and seven in the U.S., on Tuesday billed itself as the first North American chain […] Read more