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McDonald’s Corporation president and CEO Steve Easterbrook (centre) and McDonald’s Canada president and CEO John Betts talk to Graeme Finn (right) on a tour of his ranch near Crossfield on 
June 9.

McDonald’s ‘sustainable beef’ pilot project ramps up

Alberta visit of McDonald's global CEO signals a sea change in the beef industry

It’s full speed ahead for McDonald’s “verified sustainable beef” project. The country’s largest buyer of beef is finishing up the first phase of its groundbreaking pilot project in Canada, and earlier this month the head of the global fast-food giant paid a visit to Alberta to get a first-hand look. Recently appointed CEO Steve Easterbrook […] Read more