GFM Network News


Most of Antelope Butte Ranch is native grassland and protecting it is the top priority, Hugh Lynch-Staunton says in a new video on environmental sustainability in the cattle sector.

Video offers ranchers’ side of the environmental story

Reading Time: < 1 minute Alberta’s Kelly Hall and Hugh Lynch-Staunton are among the ranchers featured in a new video on environmental sustainability from the Beef Cattle Research Council. “What beef producers need to know about environmental footprint” offers both a cinematic look at Canadian cattle production and the sector’s response to its critics. Hall, Lynch-Staunton, and three Ontario cattle […] Read more

Christoph Weder at a food show

Want to earn a premium? Take a page from Rolex’s playbook

Heritage Angus Beef became one of Canada’s largest specialty 
beef producers by positioning itself as a luxury product

Reading Time: 3 minutes What do BMWs and bison have in common? More than you might think, says the CEO of Heritage Angus Beef. “Bison or high-end beef are no different than high-end Scotch or Grey Goose Vodka or a Rolex,” Christoph Weder said at the Wildrose Bison Convention earlier this month. “Bison are not a commodity. They’re a […] Read more


holstein dairy cattle

New program for dairy producers aims to reassure consumers

ProAction replaces the Canadian Quality Milk program by adding 
components for animal care and environmental sustainability

Reading Time: 3 minutes Dairy producers are revamping the Canadian Quality Milk program by adding protocols for animal care, on-farm food safety, traceability, biosecurity, and environmental sustainability. The new national accreditation program, called ProAction, was designed with consumers in mind, said Mike Slomp, industry and member services manager with Alberta Milk. “ProAction is about the social licence to operate, […] Read more