GFM Network News


‘Verified sustainable’ certification may one day join the iconic mountain shot as a 
selling point for Canadian beef.

Canadian ‘verified sustainable’ beef is still on the menu

McDonald’s headline-grabbing pilot is over, but the effort to boost the cattle industry’s environmental and welfare credentials continues

It won’t happen in a hurry, but the effort to create a Canadian ‘verified sustainable’ beef brand is moving along and will reach an important milestone by the end of the year. When McDonald’s Canada ended its groundbreaking sustainable beef pilot project last year, the torch was passed to an industry initiative called the Canadian […] Read more