GFM Network News

Excessive moisture — including snow in September — wreaked havoc on this year’s harvest, 
which on many farms didn’t end until November.

It likely wasn’t your greatest year, but 2016 was definitely eventful

Weather was the big story but it was also a year when pulses took centre stage, 
farm groups came together like never before, and sustainable beef hit a milestone

Reading Time: 9 minutes Stepping back and looking at the year gone past is a great way to prepare for the one ahead. For most producers, 2016 was a grind with a distinct shortage of highlight reel moments. But the world always moves forward and there were many significant changes that took place over the last 12 months. Here […] Read more

Canada hosts Global Roundtable for Sustainable Beef

Canada hosts Global Roundtable for Sustainable Beef

Sustainable beef leaders from all over the world will be meeting in Banff from October 4-7

Reading Time: 2 minutes Alberta will be the meeting ground for the world’s sustainable beef leaders when the Global Conference on Sustainable Beef is held in Banff in October. The inaugural version of the conference, held in Denver six years ago, gave birth to the “sustainable beef” movement through the creation of the Global Roundtable for Sustainable Beef. That, […] Read more

cattle roundup

McDonald’s confident it is now serving ‘verified sustainable’ beef

It’s only a small amount at present, 
but McDonald’s says beef that meets 
its environmental and other standards is now in the supply chain

Reading Time: 3 minutes McDonald’s says it is now selling ‘verified sustainable’ beef — but is holding off on saying it has fulfilled the pledge it made to consumers two years ago. “We’re confident that we are sourcing verified sustainable beef because we have completed 82 full verifications,” said Jeffrey Fitzpatrick-Stilwell, senior manager of sustainability with McDonald’s Canada. “Because […] Read more

Dennis Laycraft new president of Roundtable for Sustainable Beef

Reading Time: < 1 minute Dennis Laycraft is the new president of the Global Roundtable for Sustainable Beef. Laycraft is executive vice-president of the Canadian Cattlemen’s Association and a spokesperson for the beef cattle industry on trade, product safety, and animal disease issues. The global roundtable was established in 2012 with a wide range of stakeholders, including McDonald’s, JBS, Cargill, […] Read more

The drive to create ‘sustainable’ beef is good news for Alberta beef producers, says Cameron Bruett.

‘Sustainable’ beef a golden opportunity

Roundtable president says sustainability initiative 
can counter

Reading Time: 4 minutes They’re still trying to nail down what it means, but Canada is at the forefront when it comes to the global effort to create “sustainable” beef, according to the head of the Global Roundtable for Sustainable Beef. “You guys are rocking when it comes to sustainability,” said Cameron Bruett. “You’re doing a fantastic job.” Bruett […] Read more