GFM Network News


McDonald’s has promised its customers that it will ‘begin purchasing‘ verified sustainable beef in 2016, and officials say they will make good 
on that promise in Alberta next year.

McDonald’s sustainable beef pilot moves into high gear

Fast-food giant has a long list of ‘indicators’ and is seeking producers 
ready to prove they’re good stewards

Updated Mar. 16, 2015 for clarification: This story states below (paragraph six) that the indicators for the verified sustainable initiative are scored from 1 (poor) to 5 (excellent). In fact, McDonald’s Canada is still developing the terms that go with the scoring system. In its presentation at the Alberta Beef Industry Conference, an example was given […] Read more

Questions and answers on sustainable beef

Just what exactly does “sustainable beef” mean and who is deciding on the definition? The who is the members of the Global Roundtable on Sustainable Beef. There are now several hundred but the key players are companies such as Walmart, JBS, and Cargill, the World Wildlife Fund, and producer groups, including the Canadian Cattlemen’s Association. […] Read more