GMO-free Archives | Alberta Farmer Express

Premiums come from marketing your product as a luxury good, says Heritage Angus Beef CEO Christoph Weder (right), seen here at a Swiss food show for hotels and catering companies last year.

Want to earn a premium? Take a page from Rolex’s playbook

Heritage Angus Beef became one of Canada’s largest specialty  beef producers by positioning itself as a luxury product

By Jennifer Blair March 31, 2015

Reading Time: 3 minutes What do BMWs and bison have in common? More than you might think, says the CEO of Heritage Angus Beef. “Bison or high-end beef are no different than high-end Scotch or Grey Goose Vodka or a Rolex,” Christoph Weder said at the Wildrose Bison Convention earlier this month. “Bison are not a commodity. They’re a […] Read more