GFM Network News


You need to control the message and get ahead of the story, said Grant Ainsley, 
media trainer, at Alberta Milk’s annual general meeting.

Don’t wing it — or refuse comment — if your farm makes the six o’clock news

Consultant and media trainer Grant Ainsley has some basic advice for dealing with the media

If the media ever shows up at your farm, treat them like you would a “big hungry dog,” says PR consultant and media trainer Grant Ainsley. “You have to feed it, or it will howl, bark and eventually bite,” he said. “You can’t always control what happens, but you can control your reaction.” The worst […] Read more