GFM Network News

A+W starts move to all-grass-fed, all-Canadian beef

Suppliers lined up to begin transition this spring

Canadian burger chain A+W’s next move to distinguish its menu in a crowded quick-service market will be a connection to the regenerative ag movement, as it sets itself up with an all-Canadian and all-grass-fed beef supply. The Vancouver-based chain, which includes almost 1,000 restaurants across Canada, announced Monday it’s “making a commitment to exclusively source […] Read more

Premiums come from marketing your product as a luxury good, says Heritage Angus Beef CEO Christoph Weder (right), seen here at a Swiss food show for hotels and catering companies last year.

Want to earn a premium? Take a page from Rolex’s playbook

Heritage Angus Beef became one of Canada’s largest specialty 
beef producers by positioning itself as a luxury product

What do BMWs and bison have in common? More than you might think, says the CEO of Heritage Angus Beef. “Bison or high-end beef are no different than high-end Scotch or Grey Goose Vodka or a Rolex,” Christoph Weder said at the Wildrose Bison Convention earlier this month. “Bison are not a commodity. They’re a […] Read more

Grass-fed farms get stamp of approval

Animal Welfare Approved label a 
boost for sales

Two grass-fed Alberta livestock operations have recently been given a stamp of approval by an influential U.S. organization called Animal Welfare Approved. Don and Marie Ruzicka raise Angus, Galloway and Red Poll cattle on 600 acres of pasture at Ruzicka Sunrise Farm near Killam, while John and Kelsey Beasley raise North Country Cheviot sheep at […] Read more