GFM Network News


Beef demand soars as consumers ‘aggressively’ stock up

Surge in sales accompanied by a jump in people looking online for recipes

Canada’s beef demand has been strong during the pandemic. “Unlike previous disease outbreak issues, COVID-19 has not been about food safety or consumer confidence or issues with food products,” Canada Beef president Michael Young said during a recent online town hall. “Beef demand at retail is up 50 to 70 per cent. Consumers have aggressively […] Read more

Vaccinations have reduced sickness and the public needs to know that we vaccinate our cattle much as people do their newborn sons and daughters. – Roy Lewis.

Beyond Meat? More like Beneath Beef

Plant-based burgers may come close in some aspects but they remain a highly processed food

Well cattle and beef producers, this is solely marketing for marketing’s sake. With the organic, vegetarian, raised without added antibiotics or hormones movements we are seeing, I suppose a plant-based protein product was probably inevitable. What we as beef producers need to do is keep telling our story — and what we do to raise […] Read more


Irradiated ground beef, such as these burger patties, is expected to have a lower potential presence of harmful pathogens such as E. coli.

No uproar over irradiation proposal

When irradiating ground beef was first proposed in 2002, consumers were wary

The expected consumer outcry over irradiated ground beef has been more of a whisper — a complete sea change from the early 2000s when the technology was first proposed. “Many consumer groups are receptive to the concept, much more so than 14 years ago when Health Canada was seriously considering moving forward on this,” said […] Read more



Science lacking in alarmist report on beef safety

The numerous misleading statements in a new report are no reason 
for consumers to lose confidence in the safety of Canadian beef

Consumer Reports’ Food Safety and Sustainability Center released its Beef Report last month. A number of questions, concerns and criticisms have been raised by the North American Meat Institute, the International Food Information Council, Business Insider, and others. Rather than answer the specific questions raised, Consumer Reports encouraged people to read the report more closely. […] Read more

What Consumer Reports said about beef safety

The organization claims that drug-resistant bacteria pose a serious and growing health threat

The following is excerpted from The Beef Report produced by Consumer Reports’ Food Safety and Sustainability Center. The full report can be found here. The danger of superbugs Foodborne illness caused by drug-resistant bacteria, such as the antibiotic-resistant strains of salmonella that have caused beef-related outbreaks in recent years, are also a major cause for […] Read more



Steaks, other prime cuts, and ground beef dominate the beef counter in Canadian stores but to sell the whole carcass, the beef industry has to look abroad.

Beef industry adopts ‘right customer for the right cut’ marketing approach

Canada’s beef industry is beginning to maximize profits from the 
whole cattle carcass by catering to different global markets

Cuts from the loin, sirloin, and rib “help keep the lights on” for Canada’s beef industry, but it needs niche markets to capture value from the whole beef carcass, says Canada Beef’s director of North American market development. “The middle meats are obviously highly valuable, but they only make up a certain percentage of the […] Read more