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holstein dairy cattle

New program for dairy producers aims to reassure consumers

ProAction replaces the Canadian Quality Milk program by adding 
components for animal care and environmental sustainability

Reading Time: 3 minutes Dairy producers are revamping the Canadian Quality Milk program by adding protocols for animal care, on-farm food safety, traceability, biosecurity, and environmental sustainability. The new national accreditation program, called ProAction, was designed with consumers in mind, said Mike Slomp, industry and member services manager with Alberta Milk. “ProAction is about the social licence to operate, […] Read more