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David Kayi, a Hello Tractor engineer, installs an application on a John Deere 5503 tractor, using the Hello Tractor technology that connects farmers with vehicles’ owners, at a hay farm at Umande village in Nanyuki, Kenya on Feb. 4, 2020. (Photo: Reuters/Njeri Mwangi)

Deere taps tractor-hailing tech in bid to break ground in Africa

Low incomes, lack of credit hobble African mechanization

Nanyuki, Kenya/Johannesburg | Reuters — It’s ride-hailing, farm style. Deere and Co. is teaming up with the “Uber of tractors” in Africa and betting on a future where farmers summon machines with the touch of a button. The world’s leading farm equipment maker is outfitting its tractors with startup Hello Tractor’s technology, which allows farmers […] Read more