GFM Network News


Every dollar spent on research and marketing generates a big return for the 
Canadian cattle industry, says a new economic analysis.

Study points to payoff from cattle research, beef marketing

Economists use ‘econometric simulation model’ and find 
every $1 in checkoff investment generates a $14 return

A new study has found Canadian cattle producers receive a $14 benefit for every $1 in national checkoff fees invested in research and marketing activities. The study, by University of Alberta ag economists James Rude and Ellen Goddard, examined the period from 2011-12 to 2013-14. It updates a similar 2010 study (covering the period from […] Read more