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Cherie Copithorne-Barnes has had a front-row seat as global giants like McDonald’s and Walmart move to selling ‘sustainable’ beef.

The new world of ‘sustainable’ beef

Rancher Cherie Copithorne-Barnes has dealt with the movers and the shakers in the sustainable beef movement – and they're not all the same

Who’s driving this bus? Amid ‘grocery wars,’ Jamie Oliver, ‘hormone free,’ Walmart, and a storm of related debate, this is the core question many producers and others in animal agriculture have about the new swath of expectations and ‘sustainability’ programs taking hold in the industry and the marketplace. One person with a unique, up-close perspective […] Read more