GFM Network News


Steph and Ben Campbell, owners of Grazed Right, have already pre-sold 15 per cent of next year’s meat sales as a result of higher-than-normal demand.

Demand soars as consumers find new appreciation for local food

Consumers are stocking up these days and increasingly looking towards local food producers

Demand for local food products has exploded in the wake of the COVID-19 outbreak. “We’ve seen a very big spike in interest and demand for our products,” said Steph Campbell, who owns and operates Grazed Right, a grass-fed beef company, with husband Ben near Calgary. “People are panic buying, and that’s spilling over into the […] Read more

Fraser: In ag marketing, emotions need to start trumping facts

Emotional transparency 'actually goes a long way'

Go to an agricultural event and someone will inevitably point out how bad farmers are at getting their message to consumers. As annoying as it is, those comments underscore an increasingly important theme in Canadian agriculture: communication. It used to be enough to grow and market your crops, but that has changed dramatically over the […] Read more


Ontario beef checkoff to rise by $1.50

Ontario beef farmers have approved an increase of $1.50 in checkoff per animal to fund an ambitious industry-wide marketing effort for Ontario beef. Producers at the Beef Farmers of Ontario (BFO) annual meeting in Mississauga on Wednesday voted 87 per cent in favour of the plan. A similar plan was rejected at last year’s annual […] Read more



Online cattle market AgriClear goes dark

Canada’s TMX Group has pulled the plug on its AgriClear online cattle exchange after almost three years of operation. TMX, which operates the Toronto-based TSX stock exchange among other services, announced on AgriClear’s lone remaining web page that the AgriClear platform and website have been decommissioned, effective Monday (April 16). “As part of the active […] Read more



Milk ad awareness beating top brands

Dairy Farmers of Canada is trying harder to track how well its marketing efforts boost milk sales, after Ontario members pulled promotion funding over a lack of information. Dairy Farmers of Canada’s (DFC) policy conference this week in Ottawa included a presentation by Don Mayo, global managing partner for IMI, an organization that measures media […] Read more

Ontario’s dairy farmers ramp up own marketing

Dairy Farmers of Ontario is starting to build its own consumer marketing department, now that it’s retaining marketing funds collected from farmers and no longer sending tens of millions of dollars to Dairy Farmers of Canada. What does it mean? Dairy Farmers of Ontario’s withdrawal from national marketing of milk has meant upheaval at Dairy […] Read more


Lost in the crowd? One of the lessons from eye-tracking studies done in garden centres is that more is actually less — when there’s too many plants on a display bench, the eyes tend to quickly scan instead of lingering on an item.

The ‘eyes’ have it — the key to better sales, that is

High-tech eye tracking technology literally gives insights into the buying decisions of consumers

Want to get more customers in the door? Get rid of potholes in the parking lot and put an inverted V-shaped canopy over the entrance. Want to boost sales? Put fewer items on the shelf and lower the height of display benches. That was some of the advice offered to Alberta garden centre owners by […] Read more

Get the lowdown on online marketing

Webinar on offer Dec. 6

Deb Foisy of Debs Greenhouse near Morinville will offer her tips on how to use social media to boost sales in a Dec. 6 webinar. Although her greenhouse operation is “a destination garden centre,” Foisy has expanded her online efforts in the past two years and “will share the successes and challenges she’s encountered,” said […] Read more