GFM Network News


‘Verified sustainable’ certification may one day join the iconic mountain shot as a 
selling point for Canadian beef.

Canadian ‘verified sustainable’ beef is still on the menu

McDonald’s headline-grabbing pilot is over, but the effort to boost the cattle industry’s environmental and welfare credentials continues

It won’t happen in a hurry, but the effort to create a Canadian ‘verified sustainable’ beef brand is moving along and will reach an important milestone by the end of the year. When McDonald’s Canada ended its groundbreaking sustainable beef pilot project last year, the torch was passed to an industry initiative called the Canadian […] Read more

Animal health management and environmental stewardship will be part of an expanded Verified Beef Production program.

VBP program being expanded

The Verified Beef Production (VBP) program is being expanded to VBP Plus. The new version of the on-farm food safety program will use third-party audits of production practices and include modules for biosecurity, animal care, and environmental stewardship. The expanded program will allow producers to demonstrate that Canadian beef is being “produced in systems that […] Read more