GFM Network News


(Peggy Greb photo courtesy ARS/USDA)

Investor group launches campaign to curb antibiotic use in food

Reuters — Fifty-four large investors managing one trillion pounds (C$1.84 trillion) in assets have launched a campaign to curb the use of antibiotics in the meat and poultry used by 10 large U.S. and British restaurant groups. McDonalds and JD Wetherspoon were among those to receive a March 15 letter from institutions including Aviva Investors […] Read more

cattle roundup

McDonald’s confident it is now serving ‘verified sustainable’ beef

It’s only a small amount at present, 
but McDonald’s says beef that meets 
its environmental and other standards is now in the supply chain

Reading Time: 3 minutes McDonald’s says it is now selling ‘verified sustainable’ beef — but is holding off on saying it has fulfilled the pledge it made to consumers two years ago. “We’re confident that we are sourcing verified sustainable beef because we have completed 82 full verifications,” said Jeffrey Fitzpatrick-Stilwell, senior manager of sustainability with McDonald’s Canada. “Because […] Read more


(McDonalds.ca)

McDonald’s sales beat as all-day breakfast a hit

Reuters — McDonald’s Corp. reported better-than-expected quarterly same-restaurant sales as the launch of all-day breakfasts proved to be a hit with diners in the U.S. and demand continued to recover in China. The world’s biggest restaurant chain’s shares jumped 3.4 per cent in premarket trading on Monday. McDonald’s introduced all-day breakfasts in October in the […] Read more



The nitty-gritty of becoming a ‘verified sustainable’ beef producer

The nitty-gritty of becoming a ‘verified sustainable’ beef producer

Alberta Beef Producers chair Greg Bowie, who was verified in May, explains what’s involved

Reading Time: 4 minutes Thinking of becoming a producer of ‘verified sustainable beef,’ but wondering just what it involves? There are 31 indicators (available at vsbpilot.ca) that cow-calf producers must meet to qualify for McDonald’s program — and at first glance, it can all seem overwhelming. But it’s actually not that challenging, says Greg Bowie, a seedstock producer from […] Read more

McDonald’s in 2015 launched a billboard campaign in Canada profiling products made using Canadian meat and potatoes. (Dave Bedard photo)

McDonald’s Canada to tighten antibiotic policy for chicken

Following its U.S. arm’s move this spring, McDonald’s now plans to source only chicken raised without medically important antibiotics for its restaurants in Canada by the end of 2018. And Canada’s chicken producer group says the Canadian chain’s move dovetails with a direction the Canadian industry was headed already. “McDonald’s believes antibiotics have important benefits, […] Read more


McDonald’s in 2015 launched a billboard campaign in Canada profiling products made using Canadian meat and potatoes. (Dave Bedard photo)

McDonald’s stock hits record high as turnaround takes hold

Reuters — McDonald’s Corp. shares hit an all-time high on Thursday after CEO Steve Easterbrook said a rebound in quarterly restaurant sales showed his turnaround plan is starting to work. Global sales at established restaurants were up a much better-than-expected four per cent in the third quarter, ending six straight quarters of flat or falling […] Read more

(Subway.ca)

Subway shifting all U.S. meat supplies to no antibiotics, ever

Chicago | Reuters –– Sandwich chain Subway will start serving antibiotic-free chicken and turkey at its U.S. restaurants next year, and within the next nine years will stop selling any meat from animals given antibiotics, the company said Tuesday. Rivals such as Chipotle Mexican Grill and McDonald’s have announced similar supply-chain shifts, adding pressure on […] Read more



Steve Easterbrook (centre), the head of the global fast-food giant, visiting Graeme Finn’s ranch near Crossfield in June.

Mission accomplished: McDonald’s sustainable beef on track for 2016

The fast-food giant expects to have 300 beef operations verified by spring — 
and then it will hand off the initiative to the beef sector

Reading Time: 4 minutes McDonald’s Canada will reach its goal of selling “verified sustainable” beef next year, says the company’s senior manager of sustainability. “We’re right on track as far as we know — it’s hard to know how many producers we’ll be able to get interested and get through, but we’ve got some pretty good numbers now,” said […] Read more