GFM Network News

Millennials are learning, working, and communicating differently — and will change the face of business.

Forget the jokes about millennials – the kids are all right

Yes, this new generation can be confounding but take a closer look at what they bring to the table

Reading Time: 3 minutes You are staring at your millennial child as though they just dropped from the sky. You don’t get them. They don’t get you. It’s the first week of the millennial employee’s job. Things are going OK. They talk a lot, snack a lot, and generally hang around. Somehow the project gets done, you have not […] Read more

The growing availability of organic food in grocery story chains is a key factor in driving sales.

The stereotypical organic consumer doesn’t exist anymore

Alberta has the highest proportion of organic consumers of any province in the country

Reading Time: 3 minutes If newspaper headlines are to be believed, millennials have already killed the paper napkin industry, department stores, and beer (somehow). Could conventional agriculture be next? Nah. All the generations are working on that one, says an organic industry official. “It doesn’t matter if you’re a millennial, Gen X, or baby boomer — across the board, […] Read more

Rural and urban came together over a five-course meal to share their stories and ask questions about where our food comes from. 

Taking a seat at the table to share agriculture’s story

Reading Time: 4 minutes The picturesque old barn conjured up stereotypical images of an old-fashioned farm, but the conversation inside was all about the modern world of agriculture. The Seat at our Table event in the old white barn near Olds brought 150 people — mostly millennials — from across the province on Canadian Agriculture Day. But the goal […] Read more

Tweeting about your local produce and sustainable practices ticks a lot of boxes for millennials.

Millennials — how to cater to the new majority

The age cohort now in their late teens to early 30s will be the majority by 2050

Reading Time: 2 minutes When it comes to targeting millennials, emphasize sustainability and ethical business practices, as well as convenience and flavour variety. In 2015, there were 9.5 million Canadians between the ages of 15 and 34 years old. “As a group, they’re more ethnically diverse and well educated than any previous generation,” said Ava Duering, a competitiveness analyst […] Read more