GFM Network News


Beef leaders aim high with new national strategy

Goals include boosting production efficiency by 15 per cent and increasing
carcass cut-out value by 15 per cent in just five years

Business gurus call them Big Hairy Audacious Goals — and now Canadian beef leaders have to figure out how to achieve the ones they’ve set for their industry. “You have to pick a place to get to,” said Trevor Atchison, co-chair of the National Beef Strategic Planning Group. “You can’t make every goal in life, […] Read more