GFM Network News


Reaching out to environmentalists such as Steve Lee is part of the behind-the-scenes advocacy outreach effort co-ordinated by Canada’s beef sector. Lee is a climate change activist who runs the Three Percent Project, which aims to get one million Canadian students involved in the effort to combat climate change. Lee (pictured with Kat Cadungog of the Three Percent Project) visited various beef operations, including Stephen Hughes’ ranch near Longview.

The behind-the-scenes effort to tell beef’s story

Besieged beef sector aims to fight hyperbole with facts

It can seem like the ‘beef is bad’ crowd is scoring all the points in the battle to influence consumer attitudes. But the beef sector is fighting back — even if its efforts don’t get the same kind of headline-grabbing attention. One of the main initiatives is being conducted by the Canadian Cattlemen’s Association that […] Read more

In a new documentary, Mickenzie Plemel-Stronks says grasslands are a disappearing ecosystem that urgently need to be protected — and that cattle are the way to do that.

Ducks Unlimited Canada goes all in to support cattle grazing

Conservation group wants public to know that cattle are key to saving grasslands

Even though they don’t walk like a duck or quack like one, the country’s leading duck organization is pretty fond of cows. “For years, the backbone of conservation in Western Canada has been our cattle-producing partners because of the need for them to have good grass and good water,” said Ducks Unlimited Canada’s Mickenzie Plemel-Stronks, […] Read more


Shane and Laurel Hansen wanted to maintain a working ranch while ensuring it would be protected from development.

Preserving the land for future generations

Family wanted their operation to be a working ranch while preserving some key natural habitats

It wasn’t prime real estate a century ago, but the Hansen Ranch near Waterton Lakes National Park certainly is now. “When my family first came to this area in the 1920s, this was one of the last places people wanted to settle down,” said Shane Hansen, the third generation to work the land. “The snowfall […] Read more

There is a lot of solid information to show consumers about the beef industry’s environmental footprint, but getting it to them is a challenge.

Beef sector redoubles its efforts to reach out to consumers

The goal is to use solid data and offer to the public in easy-to-digest ‘packages’

A new Beef Cattle Research Council article making the case that beef production uses water efficiently is the latest example of a renewed effort to reach out to consumers. The industry has recognized there is “a gap on the consumer communication side and somebody needed to do something,” said Reynold Bergen, the council’s science director. […] Read more


The picturesque Waldron Ranch offers 65,000 acres 
of grazing for 13,000 cattle.

It’s all about the grass at this all-inclusive cattle resort in the Rockies

Waldron Ranch has been a paradise for cows for 
over a century — and will be for centuries to come

Ranchers along the eastern slopes of the Rocky Mountains watched her as she made her way through the foothills, walking for miles and miles and forcing her way through every fence until she reached her destination. That old cow just had to get back to Waldron Ranch. “She does it every year after weaning,” said […] Read more

Stan Carscallen grew up on a ranch just south of Priddis, and as a young man rode across, and admired, the White Moose Ranch.

Easement creates ‘massive block’ of protected land

Preserved area of White Moose and OH ranches 10 kilometres long and nearly as wide

It’s the fulfilment of a long-term dream for rancher Stan Carscallen. “From the day our White Moose Ranch first acquired this breathtaking property in 1992, I knew that we needed to find a way to preserve it in its natural state,” said Carscallen. “We share a three-mile boundary on our south side with the OH […] Read more


Grants preserve grasslands and wildlife habitats

Provincial funding funds conservation easements to protect 13,000 acres from development

The Alberta Land Trust Grant Program is giving more than $7 million to support 24 different projects that will conserve 13,000 acres of private land containing watersheds, grasslands and wildlife habitats. The grants will support projects by the Alberta Conservation Association, Ducks Unlimited Canada, the Legacy Land Trust Society, the Nature Conservancy of Canada, the […] Read more




Purple prairie clover is just one in a long list of native species on Alberta’s rangelands that have 
‘co-evolved’ with native pollinators.

You want pollinators to make their home on your range

There are scores of native pollinators in Alberta — and the more you have on your rangeland, the better

There is a buzz on range- and pasture lands. And we really need to pay attention to native pollinators and the benefits that they provide, says a rangeland ecologist. “Pollinators are critical to rangelands themselves, and the plants that are there,” said Cameron Carlyle, an assistant professor at the University of Alberta, who is not […] Read more