
Tag Archives pilot project

Ranchers give thumbs up to sustainability pilot
Reading Time: 2 minutes Producers who participated in McDonald’s “verified sustainable” pilot showed a great deal of enthusiasm for the project and the lessons learned. “It felt like they (McDonald’s) were going to the grassroots where the other competitors were not,” said Les Wall, feedlot operator and owner of KCL Cattle Company near Coaldale. “I felt like the other […] Read more

‘Sustainable’ beef pilot a success, but job isn’t done yet
McDonald’s pilot is complete, but now the Canadian beef industry has to create and implement its own standards
Reading Time: 4 minutes After being the first to source and track “verified sustainable” beef for McDonald’s, the Canadian cattle industry has a new challenge — create its own standards that all of its buyers can use. The wrap-up event drew more than 300 ranchers and industry players to celebrate the accomplishment — a sharp contrast to the quiet, […] Read more