GFM Network News


Hot branding causes more acute pain, but freeze branding can only be done on dark-coloured cattle and is more difficult to do properly.

Beef website offers insights and tips on pain mitigation

Cattle’s experience with pain is not fully understood, but research on minimizing pain is steadily advancing

The Beef Cattle Research Council has updated the pain mitigation section of its website. The following is an edited version of that page, which also contains videos and links to further articles. Consumer pressure to avoid painful practices on cattle when possible — and to reduce pain when castration, dehorning, or branding are necessary — […] Read more

Out of step with the people who matter most

A $100,000 study of consumer perceptions of agriculture 
speaks volumes about those asking the questions

The final report to Agriculture and Agri-Food Canada from a series of consumer focus groups it commissioned last year is enlightening — but not because of what it tells us about how domestic customers view this country’s agriculture sector. Rather it speaks volumes about the people asking the questions. The final report “Modern agriculture and […] Read more