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Tag Archives public relations

From the Hip, Opinion

Communities are strong when their citizens are empowered

A strong leader is not enough — everyone needs to be involved and informed for communities to thrive

By
Community development is more than economic or social projects. It is the empowerment of people so they have resilience when faced with change and challenge. After completing my courses on rural community development with the FAO (Food and Agriculture Organization) of the United Nations, I thought about what resilience might mean and how we can […] Read more
The Western Hog Exchange has seen a sharp drop in unfit hogs being shipped since launching a zero-tolerance policy.
Hogs, News

Crackdown on shipping unfit animals working

The Western Hog Exchange now seeing far less downers, 
but officials say even a few are too many

By
A crackdown on shipping unfit animals is paying off, says the chairman of the Western Hog Exchange. “I don’t have the statistics to back it up, but the general consensus is that we have seen a significant improvement in the animals coming to the plants,” Brent Moen said in an interview. The Red Deer hog […] Read more
Once Ottawa threatened the railways with fines, grain cars started showing up at elevators.
Crops, News

PR fumbles and effective lobbying = grain-movement order

Five to Remember: While the railways were defending their performance, farmers were successfully urging Ottawa to crack the whip

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The year dawned with CN and CP Rail insisting they were doing an excellent job moving grain, and weren’t to blame for plugged elevators and empty freighters anchored on the West Coast. It proved to be a spectacularly ineffective bit of PR. Everyone knew moving the all-time-record harvest of 2013 would be a challenge, and […] Read more
Livestock, Opinion

The campaign to whitewash farm and ranch vocabulary

Cargill is apparently no longer in the business of ‘slaughtering’ cattle

By
Farmers and ranchers have a well-deserved reputation for straight talk. Saying what you mean and meaning what you say, after all, were essential elements in the handshake deals that were the hallmark of rural business for generations. They still are. Now, however, some folks outside the nation’s fields and fences are working overtime to wash […] Read more
News

Stay calm, stick to the facts, and tell your story, says communications expert

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A&W’s Better Beef campaign holds a lesson for farmers — although they might not like it, says a communications expert. The fast food chain’s ad campaign touting its switch to hormone-free beef has been “massively successful,” Shawn Brook, president of Issues Ink, told FarmTech attendees. “Their job is to sell hamburgers, and this makes them sell hamburgers,” he said. “What makes it wrong is that we haven’t been […] Read more

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