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Critics of Monsanto and its genetically modified seed have been effective because they’re good storytellers, the company’s director of millennial engagement told attendees at a recent conference on building trust in the food system.

Farmers need to be ‘heroes’ to win over consumers

People respond to powerful stories centred around people they can admire, says Monsanto official

By Alexis Kienlen October 10, 2017

Reading Time: 3 minutes Producing food isn’t enough these days — you’ve got to be a hero, too. That was one of the messages delivered at the recent Public Trust Summit put on by the Canadian Centre for Food Integrity. The conference, in its second year, attracted a diverse crowd of farmers, food processors, retailers, communications experts, and even […] Read more