GFM Network News

Meijer steps down as president of Canada Beef

Reading Time: < 1 minute Rob Meijer had resigned as president of Canada Beef to spend more time with his family, the organization has announced. Meijer joined the revamped agency five years ago and was credited for having achieved “many milestones” by Linda Allison, chair of the Canadian Beef Cattle Research, Market Development and Promotion Agency. In a statement, Meijer […] Read more

Abe Van Melle wants to find new homes for underutilized cuts, such as rope meat. Traditionally ground into hamburger, it makes an excellent steak when marinated and cooked slowly.

Here’s the (best) beef: New Centre of Excellence shows how good it can be

Beef Centre of Excellence showing chefs and buyers from around the world that Canadian beef is ‘best in class’

Reading Time: 3 minutes The new Beef Centre of Excellence is pursuing mindshare, not merely market share, says Canada Beef president Rob Meijer. The centre promotes Canadian beef at home and abroad, and is experimenting with ways to add value through how it’s cut, displayed, and cooked. “We need to change the paradigm to put (beef) producers and consumers […] Read more