
Tag Archives Straw Man report

McDonald’s pilot could be game-changer
Straw Men say pilot’s detailed information-sharing system could revolutionize beef production
Reading Time: 3 minutes McDonald’s decision to pilot its “sustainable beef” project in Canada, could lead to a sea change in the country’s beef industry, according to two members of the Straw Man task force. The task force was struck after a think-tank slammed the beef industry for being fractured, unable to develop a true Canada brand, and choosing […] Read more