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McDonald’s pilot project will be good for the entire Canadian beef sector, said Kim McConnell, a member of the Straw Man task force.

McDonald’s pilot could be game-changer

Straw Men say pilot’s detailed information-sharing system could revolutionize beef production

McDonald’s decision to pilot its “sustainable beef” project in Canada, could lead to a sea change in the country’s beef industry, according to two members of the Straw Man task force. The task force was struck after a think-tank slammed the beef industry for being fractured, unable to develop a true Canada brand, and choosing […] Read more