GFM Network News


The marketplace is sending signals it wants verified sustainable beef, and the new VBP Plus program gives producers a way to show they are doing just that.

New verified beef program makes a timely debut

Revamped VBP program means producers can document their 
animal care, biosecurity, and environmental practices

The newly launched Verified Beef Production Plus program is taking Canada one step closer in its quest towards verified sustainable beef, says one of its designers. “This is just from my perspective, but we have always had early adopters — the people who believe in it — but there have never been clear market signals,” […] Read more