GFM Network News

Vermilion ranch honoured

Vermilion ranch honoured

McGrath family’s detailed approach to stewardship 
also boosts the bottom line

Reading Time: < 1 minute Round Rock Ranching is the 2014 recipient of The Environmental Stewardship Award (TESA). The fifth-generation family farm near Vermilion is operated by Sean and Tanya McGrath and their three children in partnership with Sean’s parents, Fred and Anne McGrath. The award, created by the Canadian Cattlemen’s Association, recognizes producers who go above and beyond standard […] Read more

Meeting the consumers’ demand for sustainable beef production

Producers can show they are already taking steps, as well as doing more

Reading Time: 3 minutes The market appears to be sending a strong signal that consumers want sustainable products, and furthermore, they want proof. McDonald’s has announced a commitment to source verified sustainable beef by 2016. A&W currently claims its beef has been raised by producers at the leading edge of sustainable production practices and Walmart continually promises to deliver […] Read more