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Connecting with customers such as Hideo Suzuki (far right), president for Belex chain of supermarkets in Japan, was a top priority for Alberta Canola director Andre Harpe (second from left) on a recent trade mission. Also pictured are Deputy Ag Minister Andre Corbould and Tanya Fir, the provincial minister of economic development, tourism and trade.
News

Trade missions more valuable than ever, say Alberta producers

You have to show appreciation for customers and ask face to face how you can improve, says canola director

By
Reading Time: 3 minutes In times like these, friendship is more valuable than ever. “The mission was a direct result of the China (canola) ban,” said Alberta Canola director Andre Harpe, “When you lose part of your market, you have to make sure your other markets are OK.” Harpe was one of two Alberta producers who recently travelled to […] Read more
Mundare-area producer Greg Porozni (l) talks wheat with Essa Al Ghurair, owner of the largest flour mill and canola crush plant in the United Arab Emirates, during a recent trade mission.
Crops, News

Being the best is no longer good enough

Global wheat buyers love our quality but cheaper alternatives have increased the need for building relationships

By
Reading Time: 4 minutes A recent trade mission to promote Canadian wheat went around the world in 14 days — or at least that’s how it felt to Greg Porozni. “We had a very successful mission,” the Mundare-area farmer said of his travels to Indonesia, Dubai, Nigeria, and Ghana last month. “These are growth markets, and that’s a really […] Read more
Opinion

Strong, enduring relationships don’t happen by accident

The reaction of customers to hearing a farmer’s story shows 
the importance of having producers on crop missions

By
Reading Time: 3 minutes This January I went on a much-anticipated trip to Maui with my wife. Twenty years ago, we committed to spending the rest of our lives together and thought this was a good way to celebrate such a milestone (sans children, of course!). One month prior to this celebration, I was over the Indian Ocean heading to […] Read more
Six-year-old Maysa Schiffner and sister Hadley, four, help their dad with his big cheque while eight-month-old Oaklyn looks on.
News

Rodeo star an ambassador for ranching and the western way of life

Scott Schiffner has thrilled countless thousands with his bull riding, 
but he’s also riding hard to preserve cowboy traditions

By
Reading Time: 3 minutes If the Calgary Stampede gave out a buckle for the best one-liner, Scott Schiffner would have won it hands down. “I love inflation,” proclaimed the bull rider and rancher from Strathmore as he held up his $100,000 winner’s cheque. That sum was exactly double what Schiffner won in 2001, the last time he captured top […] Read more

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